The Netflix series Sex/Life tells the story of Billie, a central character who lives a life of dichotomy between her past and present.
By day, Billie is a stay-at-home Mum, with a stunning home and beautiful children – a ‘picture perfect’ existence. But by night, she finds herself teased by the temptation of her ex-boyfriend and her past life as an insatiable, good-time party girl.
Creatively, we brought the idea of Billie’s split world to life through a transitioning OOH campaign across the US.
With sites in New York, Chicago, Philadelphia, LA and Boston, we featured headlines that describe aspects of the plot, paired with visuals of Billie by day, transitioning to night, giving each message a duality that mirrors the hero character’s struggle.
PRODUCTION
In collaboration with Coffee & TV, we produced
large-scale OOH for the following sites:
- LA Live
- Chicago
- Boston, Fenway, Kenmore
- Philadelphia
- Boston North & South stations
- New York
● Asset coordination - planning timelines for review and feedback
● Final client asset management and delivery
