Activewear is everywhere. How do you grab attention in a market cluttered with fast fashion, aspirational quotes, influencers and dubious subscription schemes?
We dared to tell the sweaty, crotch-y truth. We scoured comments and real-world reviews and polled the audience via Instagram to uncover how activewear lets real women down… we didn’t hold back from telling the world what they said. From swamp crotch to cameltoe, VPL to see-through leggings, we told it like it is to create a campaign tackling disappointing activewear head-on.
● Asset coordination - planning timelines for review and feedback
● Overseeing retouching and artwork of OOH and print
● Final client asset management and delivery
