CHALLENGE
Acronis are one of the world’s leading cyber protection and data backup technology solutions developers for businesses and service providers. And like most black box technology brands, making what they do meaningful and relevant beyond technical specifications and data jargon to their consumers is a struggle.
SOLUTION
Identifying the thread between how sports teams need everyone in the organisation to perform, not just the athletes, we crafted and produced a series of dynamic films that showcased that success is the sum of all parts when it comes to cybersecurity and data backup, just like it is in sport.
Utilising their extensive sports partnership portfolio, we created emotive narratives and centralised campaign platforms that brought to life
Acronis’ multifaceted cyber protection and data backup technology, driving consistency of message, with the flexibility to engage audiences across traditional marketing and partnership fan platforms across the globe.
● Asset coordination - planning timelines for review and feedback
● Final client asset management and delivery
Acronis photography always features real people. It never shows full faces; instead, we use creative framing to convey emotion through body language. Image settings must feel contemporary and relatable to MSPs. We captured them in modern, nondescript office/home office environments.
● CREATIVE PHOTOGRAPHY RESEARCH LEAD
● LICENSING, RIGHTS AND CLEARANCE
