The brief. We were tasked with developing several Key Visuals to help visualise Acronis's clear problem-solution construct. We heroed our toggle as a central transition device while making it relatable, humorous, and modern with a photographic style and clean and simple branding.
● Asset coordination - planning timelines for review and feedback
● Final client asset management and delivery
Acronis photography always features real people. It never shows full faces; instead, we used creative framing to convey emotion through body language. Image settings must feel contemporary and relatable to MSPs. We captured them in modern, nondescript office/home office environments.
● CREATIVE PHOTOGRAPHY RESEARCH LEAD
● LICENSING, RIGHTS AND CLEARANCE
