True To The Filmmakers Vision

Building on our 2015 ‘Mastering the Magic of Light’ platform, our new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their televisions’ new HDR 4K technology.

For this ambitious project we collaborated with acclaimed filmmaker Vanja Černjul ASC, whose credits feature some of the industry’s most pioneering cinematography, including the Netflix series Marco Polo.

Our core campaign was made up of a 3-minute short, Converging Beams, shot in 4K and mastered in HDR, which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’.

The stunning film-led campaign is appearing across cinema, TVC, digital, print and social channels now.

Campaign credits

Brave Team

Creative Director: Colin Jones, Liam Fenton
Senior Art Director: Rob Butcher
Production Director: Carl Gonsalves
Business Director: Stefan Kann

Additional credits

Film Production: Outsider/Rebel
Producer: Omelihu Nwanguma
Director: Nic Lowicz
Post Production/4K HDR Consultant: My Therapy
Chief Colourist/Consultant: Dado Valentic
Producer: Ivana Bajic
Music Production and Sound Design: Goldstein Music Production
Managing Director: Jonathan Goldstein
Producer: Jeanette Little

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This Girl Can Campaign

A bold new campaign by Sport England, titled This Girl Can, which aims to encourage women of all sizes and fitness levels to enjoy sport…

Launched in response to research carried out by Sport England which revealed a significant gender gap in exercise levels across the UK – apparently, two million fewer 14-40-year-old women than men play sport regularly, but 75 percent of women say they want to be more active. Read more here.

The campaign, includes a TV spot and posters, Nice to see an ad with ordinary women, who come with body parts that may not be entirely firm and muscle-packed.

 

An Inspiring, Empowering TV Ad for Girls By Lego

This 60-second spot below from Union Made Creative and director Brigg Bloomquist—shows a lovely meditation on moms and daughters and the independence that both inspires and is reinforced by imaginative play.

“I don’t always want you to help me,” a girl says in voiceover, seemingly addressing her mom. “Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want, I know it’s not wrong. Because you taught me how to think. And how to dream. I’m about to make something that I know will make you proud.”

The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids who’ve been brought up well.

What do you all think? Leave your comments below.

Netflix Clear Out

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TV Shows

Expiring Jan. 1, 2014

Dark Shadows
(original from late 1960s)
Saturday Night Live The 2000s
Mr Bean
The Kids In The Hall
Perfect 10 Model Boxing
(Volume 1)

Movies

Expiring Dec. 29, 2013

Transformers Dark Of The Moon

Expiring Jan. 4, 2014

Alice In Wonderland
(1951 Disney)
Immortals
Dynamite Warrior

Jan. 1, 2014

The Rundown
Brick
Being John Malkovich
Back To School
Battle Of Britain
Born On the Fourth Of July
Braveheart
Body Of Evidence
Breakin’ 2: Electric Boogaloo
Man On The Moon
Lionheart
1492 Conquest Of Paradise
Killer Klowns From Outer Space
Eternal Sunshine Of The Spotless Mind
FX
Do The Right Thing
Desperado
Up In Smoke
Can’t Hardly Wait
Capote
Biloxi Blues
Seed Of Chucky
Jarhead
As Good As It Gets
In The Name Of The Father
Inside Deep Throat
(documentary)
I’m Gonna Get You Sucka
In Like Flint
Hard Target
Foxy Brown
Frankenstein And The Monster From Hell
Gallipoli
Half Baked
Flashdance
50 First Dates
For The Love Of The Game
The Best Little Whorehouse In Texas
The Bad News Bears
The Russia House
The Secret Of Nimh
Revenge OF The Ninja
Roman Holiday
Rob Roy
Jay And Silent Bob Strike Back
Remo Williams
Requiem For A Dream
Quigley Down Under
Pumpkinhead
Platoon
Once Upon A Time In Mexico
October Sky
Mystery Men
The Skulls
Titanic
Ronin
Romeo And Juliet
(1968)
Tales From The Crypt: Bordello Of Blood
Tales From The Crypt: Demon Knight
The Woman In Red
Top Gun
Street Fighter
TNT Jackson
Serpico
Seed Of Chucky
Scary Movie
Running Scared
Troll II
True Grit
(1969)
War And Peace
Talk Radio
War Games
We Were Soldiers
What Dreams May Come
Windtalkers
World Trade Center
The Private Life Of Sherlock Holmes
The Odd Couple
(1968)
The Mask Of Zorro
The Great Train Robbery
The Faculty
The Dream Team
Best Of Times
Stop! Or My Mom Will Shoot
Species

Homeless charity launches digital and outdoor campaign

ThamesReach ad: supported by Clear Channel

Homeless charity Thames Reach is today launching a fundraising campaign using social media and Clear Channel’s digital roadside displays in London.

The campaign solicits a £2 text donation with the incentive of a download of a new song called ‘Lifeline’ donated by singer Imogen Heap.

Creative will be updated over the course of the campaign to show how individual rough sleepers are being helped by Thames Reach.

Clear Channel donated two weeks’ worth of space after the idea for the campaign won its Quick Fire Pitch competition for students.

The campaign was conceived by Oliver Tiersch and Mar Broseta, a creative team at the newly launched advertising school, School of Communication Arts 2.0.

It will play out on a dedicated website, homelesstext.co.uk, a Facebook page, and a Twitter account. Comments made by members of the public on these pages will be incorporated into the digital ads as the campaign progresses.

Donations can be made by texting the word ‘home’ to 70099.

Tiersch said: “Thames Reach and Clear Channel offered us the opportunity to explore creative ideas and come up with a really exciting campaign that will run this month around London.

“Creating and then implementing the idea with Clear Channel’s help has been an invaluable experience and we have become immersed in the issues facing homeless people. It would be fantastic to see people texting homeless people off the streets and making the campaign a success.”

This article was first published on campaignlive.co.uk