This 60-second spot below from Union Made Creative and director Brigg Bloomquist—shows a lovely meditation on moms and daughters and the independence that both inspires and is reinforced by imaginative play.
“I don’t always want you to help me,” a girl says in voiceover, seemingly addressing her mom. “Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want, I know it’s not wrong. Because you taught me how to think. And how to dream. I’m about to make something that I know will make you proud.”
The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids who’ve been brought up well.
What do you all think? Leave your comments below.