I really don’t know what to make of this, but I’ve watched it like 4 times already.
Southern Comfort’s #ShottaSoCo
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Jimm Lasser, Caleb Jensen
Copywriter: Luke Sacherman
Art Director: Rick Jacques
Building on our 2015 ‘Mastering the Magic of Light’ platform, our new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their televisions’ new HDR 4K technology.
For this ambitious project we collaborated with acclaimed filmmaker Vanja Černjul ASC, whose credits feature some of the industry’s most pioneering cinematography, including the Netflix series Marco Polo.
Our core campaign was made up of a 3-minute short, Converging Beams, shot in 4K and mastered in HDR, which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’.
The stunning film-led campaign is appearing across cinema, TVC, digital, print and social channels now.
Creative Director: Colin Jones, Liam Fenton
Senior Art Director: Rob Butcher
Production Director: Carl Gonsalves
Business Director: Stefan Kann
Film Production: Outsider/Rebel
Producer: Omelihu Nwanguma
Director: Nic Lowicz
Post Production/4K HDR Consultant: My Therapy
Chief Colourist/Consultant: Dado Valentic
Producer: Ivana Bajic
Music Production and Sound Design: Goldstein Music Production
Managing Director: Jonathan Goldstein
Producer: Jeanette Little
“It is not a dream, It is a simple feat of scientific electrical engineering. Electric power can drive the world’s machinery without the need of coal, oil, or gas. Although perhaps humanity is not yet sufficiently advanced to be willingly led by the inventor’s keen searching sense. Perhaps it is better in this present world of ours that a revolutionary idea be hampered in its adolescence. All that was great in the past was ridiculed, condemned, combatted, suppressed, only to emerge all the more triumphantly from the struggle.
Our duty is to lay the foundation for those that are to come, and to point the way. Yes, humanity will advance with giant strides. We are whirling through endless space at an inconceivable speed.
All around everything is spinning; everything is moving;
Everywhere, there is energy!”
– Nikola Tesla
Created by the Freise Brothers.
Coca-Cola’s new global tagline ‘Taste the Feeling’ a smart strategy which could be the cornerstone of a great campaign. A six 60-second TV spots, with ‘Anthem’ as the lead, “Taste the Feeling” music anthem was produced by Avicii and featuring singer Conrad Sewell. It’s not quite ‘I’d Like to Teach the World to Sing’ but it could be for the generation of today. I say could be.
The new global campaign will come to life digitally through an immersive online experience – GIFtheFeeling.com – where fans can customize and share animated GIFs inspired by feelings associated with drinking a Coca-Cola.
“The lesson here is to never let the Internet customize anything because you’ll always end up with a poop joke. ” – Looks like the gif maker is getting trolled…