Posts by tonyebikemejr

Hi! I'm Tony and I’m passionate about Social Media! I love to network and to read and write about the latest social, digital, tech and gadget news about this fast paced industry that never sleeps. This blog contains my personal views only.

The Year’s Best Weird Ad

PlayStation’s Weird, Wonderful ‘Gravity Cat’


Client: Sony Interactive Entertainment
Hakuhodo Inc., Tokyo
Tohokushinsha Film Corporation, Tokyo
Creative Director: Yuta Okuyama
Designer: Yukiko Kuribayashi
Production Companies:
Tohokushinsha Film Corporation, Tokyo
Active Cine Club, Tokyo
Iemoto, Tokyo
Deffence, Tokyo
Yuge Inc., Tokyo
Omnibus Japan Inc., Tokyo
Cutters Tokyo, Tokyo
Nouvelle Vague, Tokyo
Director: Show Yanagisawa
Producer: Takashi Aso, Tatsuya Sunohara, Hisamichi Kido, Chu Ikebe
Cinematographer: Ryoken Okamura
Creative Team: Yusuke Amagai, Yuki Yokoi, Keita Togawa, Masumi Nishibori
Design Firm: The Directors Guild, Tokyo
Digital Artist/Multimedia: Tetsuaki Matsumoto
Editor: Etsuko Kimura, Hanako Tabata, Kenichi Sasaki
Lighting Design: Atsutoshi Ueno
Music & Sound: Kazuyoshi Tonami
Product Manager: Takuya Omura
Sound Designer: Erito Ayaki


Spotify Builds More Funny Ads Around User Data

Last year, Spotify ran a very cool global out-of-home campaign based around its user data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016.

Spotify has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that uses user listener data. This time they look at unusually named playlists.


Online videos

The campaign also includes three online videos featuring musical artists Alessia Cara, DNCE and D.R.A.M… check it out.



Client: Spotify

Agency: Wieden + Kennedy New York
Executive Creative Director Karl Lieberman
Creative Directors Erwin Federizo & Brandon Henderson
Art Director NJ Placentra


Southern Comfort: ShottaSoCo

I really don’t know what to make of this, but I’ve watched it like 4 times already.

Southern Comfort’s #ShottaSoCo

SOUTHERN COMFORT: SHOTTASOCO from caleb jensen on Vimeo.


Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Jimm Lasser, Caleb Jensen
Copywriter: Luke Sacherman
Art Director: Rick Jacques