Last year, Spotify ran a very cool global out-of-home campaign based around its user data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016.
Spotify has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that uses user listener data. This time they look at unusually named playlists.
The campaign also includes three online videos featuring musical artists Alessia Cara, DNCE and D.R.A.M… check it out.
Agency: Wieden + Kennedy New York
Executive Creative Director Karl Lieberman
Creative Directors Erwin Federizo & Brandon Henderson
Art Director NJ Placentra