Building on our 2015 ‘Mastering the Magic of Light’ platform, our new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their televisions’ new HDR 4K technology.
For this ambitious project we collaborated with acclaimed filmmaker Vanja Černjul ASC, whose credits feature some of the industry’s most pioneering cinematography, including the Netflix series Marco Polo.
Our core campaign was made up of a 3-minute short, Converging Beams, shot in 4K and mastered in HDR, which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’.
The stunning film-led campaign is appearing across cinema, TVC, digital, print and social channels now.
Creative Director: Colin Jones, Liam Fenton
Senior Art Director: Rob Butcher
Production Director: Carl Gonsalves
Business Director: Stefan Kann
Film Production: Outsider/Rebel
Producer: Omelihu Nwanguma
Director: Nic Lowicz
Post Production/4K HDR Consultant: My Therapy
Chief Colourist/Consultant: Dado Valentic
Producer: Ivana Bajic
Music Production and Sound Design: Goldstein Music Production
Managing Director: Jonathan Goldstein
Producer: Jeanette Little