Coca-Cola’s new global tagline ‘Taste the Feeling’ a smart strategy which could be the cornerstone of a great campaign. A six 60-second TV spots, with ‘Anthem’ as the lead, “Taste the Feeling” music anthem was produced by Avicii and featuring singer Conrad Sewell. It’s not quite ‘I’d Like to Teach the World to Sing’ but it could be for the generation of today. I say could be.
The new global campaign will come to life digitally through an immersive online experience – GIFtheFeeling.com – where fans can customize and share animated GIFs inspired by feelings associated with drinking a Coca-Cola.
“The lesson here is to never let the Internet customize anything because you’ll always end up with a poop joke. ” – Looks like the gif maker is getting trolled…