BuzzFeed breaks UK ad rules

Dylon sponsored article titled ‘14 Laundry Fails’ did not make clear content was piece of marketing, advertising watchdog rules

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BuzzFeed broke the UK advertising rules after failing to make it clear that an article on “14 laundry fails” that promoted Dylon was an online advertorial paid for by the dye brand.

The Advertising Standards Authority received a complaint that the advertorial broke the UK code because it was not clearly identified as a piece of marketing.

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