#ICYMI – Ads Of The Week

Here are just a few things that you may have missed this week in Adworld.
Google – Digital Paper

This week Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund Choosing from among 10 Bay Area projects.


72andSunny created “digital paper” posters that people could press to make real-time votes in over 15 neighborhood spots, including restaurants, coffee shops, bus station shelters and food trucks. The idea was to get as many community votes as possible, and actually getting out into the community accomplishes that much better than only doing an online vote.

Airbnb – Ultimate Halloween Sleepover

Airbnb is running a contest that will give two lucky people the chance to sleep in the Catacombs of Paris, home to over 6 million dead and labeled “the world’s largest grave.”


The sleepover goes down the night of Oct. 31. It includes a private visit to the Catacombs with its curator, a private dinner for two with a concert in your creepy suite, breakfast and an (economy-class) trip to and from Paris.

To enter click on the “participate” button and write a 100-word story—in English or French—explaining why they’re brave enough to sleep in the Catacombs. Good luck, you’ll need it!

Al Gore – Climate Change

This new ad by Al Gore, calls on the world leaders to act now on all things to do with the climate. Shot in 13 countries, the video features environmental activists and average folks of all sorts, as well as Gore, Edward Norton and Sir Richard Branson. Each person stands or sits center-frame, reciting lines from the script while looking directly into the camera.


For more on Climate reality, and the work they and you can do click here.