Rekorderlig gets its skates on

Swedish cider brand Rekorderlig has launched its first ever global brand campaign to communicate its Beautifully Swedish to a worldwide audience.

“For us advertising in the Cider category has become a little predictable and we felt it needed something to invigorate it. As a brand that has been unafraid to pioneer fruit cider globally, Rekorderlig is definitely a ‘break the mould’ brand that we felt was able to do that.

 “I believe it will live long in the memory and I think consumers will come away from our first ever TV advert knowing that Rekorderlig truly is ‘Beautifully Swedish’.” – Kieron Barton, managing director of Chilli Marketing

The campaign was produced in partnership with Saatchi & Saatchi.