Good Reads On Advertising

Here’s a selection of good reads on advertising for you to add to your bookshelves:

11724623Hegarty on Advertising

What makes a great idea? How does one best pitch to a prospective
client? What effect will new technology have on advertising? Written by
one of the world’s leading advertising creatives, Hegarty on Advertising

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28815Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

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641601Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.

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44895Confessions of an Advertising Man

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising,

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