As digital video becomes an increasingly important part of the marketing mix, how do brands shift their strategies to keep up? Get an inside look at how Johnson & Johnson Consumer Companies brand CLEAN & CLEAR® creates content for their original YouTube series, SEE THE REAL ME®.
How to Spark an Audience Conversation
How to Create a Content Strategy
How to Operationalize Content Creation
Watch the team’s real-life learnings as they plan, produce and launch the ongoing series — including their breakthrough approach to a traditional media partnership at the 2014 MTV Video Music Awards. Watch it here