This Girl Can Campaign

A bold new campaign by Sport England, titled This Girl Can, which aims to encourage women of all sizes and fitness levels to enjoy sport…

Launched in response to research carried out by Sport England which revealed a significant gender gap in exercise levels across the UK – apparently, two million fewer 14-40-year-old women than men play sport regularly, but 75 percent of women say they want to be more active. Read more here.

The campaign, includes a TV spot and posters, Nice to see an ad with ordinary women, who come with body parts that may not be entirely firm and muscle-packed.