How it works
Using the Instagram Direct feature is very easy to use. Even my gran can use it! Here’s how to do it in 3 easy steps.
1. Upload or take a photo or video and then if you want add filters and a captionTap “Direct” (an option on the top of your screen).
2. Choose the names of the followers you want to send the photo or video to.
3. Hit Send.
A notification then appears in the upper right-hand corner of the receivers screen, which lets them know they have received a private message.
Now you know how to use it, here are 5 ways your brand needs to do.
1. Customer Service.
2. Reward your fans.
3. Market research.
4. Product launch.
And there you have it. I’ve yet to see this in action and its possibly because its still early days for brands to master but personally I do think Instagram Direct will be great in 2014. Just one thing. Don’t be afraid to try it.