This is it. 3 things content does for your community:
- Content creates a story for your community. It tells your members/fans/followers what is happening in the community.
- Content also creates a form of social order by highlighting your community champions, who is popular/important and what is popular/important. The key influencers in your community.
- Finally and also very important, content gives your members a reason to come back. Provide you members a resource and keep giving them fresh new content daily. With fresh daily content it gives your members a good reason to keep coming back.
What do you think? Have I missed anything out? What would you add to this? Leave your comments below