As you all know Facebook posts containing visual content have a greater potential of being ranked high in the News Feed. Therefore I think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.
Send a clear message
Keep it simple. There’s too much information on Facebook, different types of content etc, so it’s important that your content is easily digestible (let’s face it as much as we spend hours on Facebook/Internet we still like to spend less than a minute looking at content). Make sure that the wall photo will improve the understanding of the status update.
Think outside the box
We all, users and fellow community managers like to be entertained, so don’t be afraid to take your wall photos one step further. Here are 3 good examples:
Hidden little gems is a good example of this. They have a very youthful image on Facebook and generally likes plays around with photos of unusual and unexpected places where the user has to guess where hidden little gems is every Wednesday.
Another good example is Brisk Iced Tea, they play around with quotes and photos of bottles in unusual and unexpected places.
Last example is Rosa’s Thai Restaurant, situated in Soho, London. Unlike other Thai restaurants Rosa’s likes to focus on the local community and all things Thai. Although this was a competition post, it was still engaging, just look at the comment in the picture below.
Make sure your photos have the right dimensions
In order for the user get the most out of your wall photo, always use these dimensions:
– Regular wall photo: 403 px * 403 px.
– Highlighted post: 843 px * 403 px.
Lunametrics has made a sizing sheet where you can find all dimensions for Facebook images.
Visual means and effects
It’s a good idea to choose colors that differ from the Facebook-blue to draw more attention to the wall photo. When you use photos, always make them authentic. We react when we see pictures of people, but we distance ourselves from stock photos because they are associated with advertising and spam.
Know your target group
Fans engage with brand pages to express themselves. If you know what your users do in their spare time, you can use that information to make content that users can relate to and (if you do it well) share as a statement.
Give value to your audience
Value could be product releases, upcoming events or special offers, but personally, I believe it would be even more valuable to share wall photos where the brand is presented in informal settings. Share your funny stories or ideas and come up with new ways of seeing things. Facebook is the place where users can get under the skin of the brand. Many brands have seen the advantage of sharing behind-the-scenes images and photos of everyday-life situations.
Use user-generated content
With Facebook Timeline, wall posts actually become a part of the brand story. My advice is to let the users be part of your story. Encourage them to share their content on your page. If a customer takes a great photo of your product, publish it so other users can see it in action. If a user makes an interesting comment about your product, include it in a wall photo and share it with the world. Great places to find user-generated content are, twitter search, Google and (lot of people tend to forget is also Foursquare, try it, you’ll be surprised.
Strengthen your brand identity
Adding visual content actually strengthens your brand identity, and you can use the wall photos to convey your specific tone-of-voice. If you constantly come up with new and fresh photos, make sure that you persistently maintain the users’ interest. Try to outdo yourself (or the user) each time you make a new wall post.
Remember Share, Share, Share and always sign off a post with your name. -Tony
Have you got any good examples of shareable and engaging wall photo posts? Share your examples!