10 Rules of social media – part 2

Earlier you may have read 10 rules of social media – part1 now here are 10 rules to help make things easier before you embark on a social media marketing program:
1. Ensure you have a strategy in place and that it ties back to brand objectives.
2. Ensure you have buy-in from senior managers on what constitutes success.
3. Use metrics that matter like cost per lead or cost per transaction not engagement or number of followers.
4. Train your people on how to use a human voice in social media not corporate spin.
5. Answer questions, comments and complaints in Internet time not on your time schedule. If you wait too long you risk getting consumers upset and having them hijack your brand.
6. Expect to fail but learn as you move forward.
7. Don’t try to be all things to everyone. There are some people that you’re not going to be able to make happy no matter what you do.
8. Make sure that content is relevant to your audience and is not a sales brochure.
9. Do not have an agency speak for you on your social media page.
10. Marketing should be in charge of your social media if you’re targeting consumers & customers. PR if you’re targeting investors and members of the press.

 

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