Reports suggests that Facebook has suffered a second successive slump in users in America and Britain, leading some to suggest people are tiring of the ubiquitous social media site. According to Inside Facebook worldwide, user numbers are nearing 700 million, it also says British and North Americans are turning off in droves. Facebook aims to attract one billion users while currently having 687 million users it has reportedly lost100,000 British users overall in May and 6 million users in the US, who also have closed their accounts due to ‘Facebook fatigue’. US user numbers slumped to 149.4 million in May, down from 155.2 million and in Canada there was a drop of about 1.5 million, and numbers also decreased in Russia and Norway.
One of the main reasons for this decline is that since the launch of the social networking site in 2004, Facebook has yet to add anything new tot he site to keep us users ‘entertained’. In addition to this many have had concerns with privacy issues, in the last few weeks Facebook rolled out the facial recognition system which has caused a lot of buzz of late, and not for good reasons.
However despite the decrease in the US and mainland Europe, Facebook is seeing an increase of users in Developing countries like Brazil, Mexico and parts of Africa too.
A bullish statement from the site said: “From time to time, we see stories about Facebook losing users in some regions.
“Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook.
“We are very pleased with our growth and with the way people are engaged with Facebook.
“More than 50% of our active users log on to Facebook in any given day.”
With this in mind, how will the decrease effect your business? and what can you do to keep your customers?