B&Q rolls out online horror spoof videos

The videos parody classic horror films, including ‘The Shining’, ‘Psycho’ and ‘Poltergeist’ to promote the retailer’s in store demos, which give consumers DIY advice on a range of topics including how to make hanging baskets and lay laminate flooring.

They contain the strapline “DIY doesn’t have to be scary” and have been rolled out across YouTube and the retailer’s website. They are being supported by an online marketing campaign, also created by Dare.