Women and Social media – how women use social media.
Women are online and interacting on social sites just as much — if not, more — than their male counterparts. More than half of all American women participate in social media at least once a week, and younger women use it the most.
53% of adult females use social media at least on a weekly basis. Their top interests are entertainment, food, health/wellness, and recipes/cooking. Fashion/beauty/shopping comes in fifth. 34% of women use social networks to get information, while 20% of women are looking for advice and recommendations.