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Coca-Cola – Taste The Feeling

Coca-Cola’s new global tagline ‘Taste the Feeling’ a smart strategy which could be the cornerstone of a great campaign. A six 60-second TV spots, with ‘Anthem’ as the lead, “Taste the Feeling” music anthem was produced by Avicii and featuring singer Conrad Sewell. It’s not quite ‘I’d Like to Teach the World to Sing’ but it could be for the generation of today. I say could be.

The new global campaign will come to life digitally through an immersive online experience – GIFtheFeeling.com – where fans can customize and share animated GIFs inspired by feelings associated with drinking a Coca-Cola.

**UPDATE***

“The lesson here is to never let the Internet customize anything because you’ll always end up with a poop joke. ” – Looks like the gif maker is getting trolled…

Read more here: http://digiday.com/brands/coca-colas-gif-maker-getting-trolled-tumblr/

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Two Of The Best

Actor Patton Oswald posted a photo of a Deadpool billboard in Los Angeles with a skull emoji, poop emoji and a blocky letter L. So simple, so dumb—yet hilarious.

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That followed a Deadpool tweet showing a billboard-style ad positioning the Marvel movie as a romance flick (because it’s being released around Valentine’s Day).

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Second of the best is this Australia Day ad…

“Lee Lin Chin and Lambassador Sam Kekovich embark on ‘Operation Boomerang’ – their mission to save Australians abroad from going without the essential lamb barbecue on Australia Day.

Operation Boomerang is the brainchild of commander Lee Lin Chin. Having spent Australia Day 1996 in Warsaw, without ‘a char grilled chop in sight’, she vowed to ‘never let that happen to another Australian again’.

See her army save as many overseas Aussies as possible from a lambless Australia Day. Because you never lamb alone on Australia Day.

We love our lamb.”