An Inspiring, Empowering TV Ad for Girls By Lego

This 60-second spot below from Union Made Creative and director Brigg Bloomquist—shows a lovely meditation on moms and daughters and the independence that both inspires and is reinforced by imaginative play.

“I don’t always want you to help me,” a girl says in voiceover, seemingly addressing her mom. “Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want, I know it’s not wrong. Because you taught me how to think. And how to dream. I’m about to make something that I know will make you proud.”

The ad nicely flatters parents—suggesting Lego is the choice of smart, creative kids who’ve been brought up well.

What do you all think? Leave your comments below.

Screen Shot 2014-12-04 at 3.28.33 PM

How Social Media has Changed Skateboarding

Has social media hurt or helped skateboarding? Red Bull looks at the impact of social media on pro skateboarders and how the modern pro utilizes social media to manage their own brand.

Featuring Joey Brezinski, Alex Midler, Zered Bassett, Wes Kremer, Mike Vallely, Jamie Thomas, Steve Berra, and Brian Schaefer.

You can watch Part 1 of Red Bulls Pushing Forward series here: